Wine Institute Shipping Map

American Viticultural Areas

When a U.S. winery wants to tell you the geographic pedigree of its wine, it uses a tag on its label called an Appellation of Origin. Appellations are defined either by political boundaries, such as the name of a county, state or country, or by federally-recognized regions called American Viticultural Areas (AVAs).

In order for a wine to be designated with an Appellation of Origin defined by a political boundary, such as a county name for example, federal law requires that 75 percent or more of grapes used to make the wine be from that appellation, and that the wine be fully finished within the state in which the county is located. A wine bearing “California” as an Appellation of Origin must, under state law, be made with 100% grapes that were grown and finished in the Golden State. View a list of California’s 58 counties and more detailed requirements for appellation use.

Wine Institute prohibits discrimination in its programs on the basis of race, color, national origin, sex, religion, age, disability and marital or familial status. Persons with disabilities who require alternative means of communication of program information (Braille, large print, audiotape, etc.) should contact [email protected]

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  1. Direct-To-Consumer Shipping Laws for Wineries – Wine Institute. Wine Institute prohibits discrimination in its programs on the basis of race, color, national origin, sex, religion, age, disability and marital or familial status.
  2. Shipping charges are taxable. However, wineries that offer the option to purchasers to pick up the wine at the winery/tasting room are exempt from charging taxes on shipping. Every applicant is required to obtain a bond for $1000 or 2x its estimated tax liability, whichever amount is greater and register any brands they intend to ship.

If a wine is designated with the name of an American Viticultural Area (AVA), federal regulations require that 85 percent or more of the wine is derived from grapes grown within the boundaries of that TTB-established AVA and that the wine is fully finished within the state or one of the states in which the AVA is located. Certain states have stricter standards for use of the name of an Appellation/AVA on wine labels.

Direct-to-Consumer Shipping

One of our key areas of focus has been opening up states for legal direct-to-consumer wine shipments. As these maps show, the landscape has changed dramatically over the past three decades. We continue to work to preserve this freedom—and to make state regulations more manageable and uniform.



The Wine Institute

No state other than California allowed DTC shipping.



The year of the Granholm oral arguments: direct shipments reach less than 51% of the U.S. adult population.


Wine Institute Shipping Map Us

Direct shipments reach 95+% of the U.S. adult population.

Wine Institute Compliance Rules

Blue = limited direct/permit required, yellow = reciprocal agreement, red = prohibited

Wine Institute Shipping Map

Many facets of DTC shipping are being addressed by State Relations staff to ensure continued progress on this profitable channel. In October 2018, the team secured the launch of Oklahoma’s new DTC law by advocating for the removal of unworkable provisions. Again, this year they prevented anti-shipping bills from passing in many states, while making legislative progress on long-term efforts to open the remaining five states to DTC shipping.